Here's why you should take care of your personal brand and what they didn't tell at an art school.
If you want to reach a wider audience, you must be seen online. Today it is really a necessity.
However, many artists do not see the potential and possibilities of skillfully building their image online and creating a professional personal brand using it.
It may seem too little creative, "non-artistic", but it is difficult to reach more art lovers today without a professional presence online.